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Kako business to business marketeri mogu uspjeti na društvenim mrežama
15-05-2012, 01:07 AM
Post: #1
Kako business to business marketeri mogu uspjeti na društvenim mrežama
How B2B Marketers Can Succeed on the 6 Big Social Networks

Quote:It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service?

Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites, and I think the topic deserves some serious attention. In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively, while 46% feel they're being "sold" to instead of "spoken" to. You know what a great solution for that problem is? Social media! You know, where you are "social" with people instead of pushing the hard sell?

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Some won't be too much of a stretch for you, but I think you'll be surprised at the potential available with others!

Dobar tekst, preporucam za procitat.
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